How Keyword Ranking Can Help Your Business
Keyword Ranking Google refers to where in Google’s search engine rankings a certain page is placed when a visitor enters a search term. In general, 10 results form a SERP, which means that the higher your ranking on that SERP, then the more natural traffic your page will receive. This article will focus on keyword ranking in Google and how to increase your rankings to ensure you get the best possible exposure.
In order to maximise your chance of ranking higher for your chosen keywords, there are a number of strategies which should be taken into account. The first step is to develop a content strategy that takes into account both the type of website you have, and the type of traffic you will normally receive. Your content strategy should also include the use of different keyword phrases throughout the content to provide you with the most success. You should always strive to provide informative and original content, and make sure you target specific keyword phrases which are likely to be used by your visitors to find what they are looking for. This will enable to improve your SERPs positions.
Another important factor to consider when it comes to keyword ranking is relevancy. Relevancy pertains to ensuring that a keyword phrase relates to the subject matter of your site. Google looks to identify that a keyword appears several times within the same content and this has an overall negative effect on your rankings. If you want to rank highly for a particular keyword, then your content needs to be relevant and informative. Google restricts the use of specific keywords within your site, but you can use these keywords as a way of expressing your company’s personality. It is also important to ensure that the information you provide is useful and not too long on keywords which will lose relevance after a short while.
Keyword ranking can become an overwhelming process for small companies, especially if you have very few keywords and do not have much experience in SEO. To help with the problem, there is now a new concept in SEO called keyword hero. A keyword hero is a smart and strategic use of keywords in your content which will boost your rankings in the SERPs and help you gain more visibility on the web.
For example, lets assume that we want to rank for the term ‘acoustic guitar’. To do this we would need to optimise our website so that it is optimised to fit the search terms that are often associated with this term such as acoustic guitar. We could achieve this by creating a keyword ranking landing page and incorporating the key phrase into the title and first few paragraphs of the landing page. By doing this we are showing Google that we are aware of the terms that relate to this particular product. We are also displaying to the search engines that we have thought carefully about this term and the benefits that stem from having it as part of our website.
This technique is called keyword heroing and it is a superb way to get your website noticed by the major search engines such as Google. The main reason for us wanting to achieve this ranking is to generate more traffic to our site. So when someone searches for acoustic guitar in Google they will be redirected to our landing page and upon seeing our title and first few paragraphs they will then be interested in what we have to offer and be more likely to follow the links to our site. We have already been ranked higher due to keyword ranking and the fact that we have created a keyword friendly landing page which contains the key phrase we want to target, this means that Google will then rank us higher due to having more people visiting our site through other search engines that link to our site.
There is another great feature of Keyword hero that Google themselves have introduced called google analytics. With this new private window feature you are able to view exactly which keyword is being searched for so that you know exactly which pages on your website need improving. You can then implement some of these suggestions within your content or you can use the suggested keywords within your own content. This new private window feature makes Google ranking much more effective than it was previously and we found it helped us greatly when implementing our keyword strategy for increasing organic traffic.
However there is one major issue we have noticed with Google and all the major search engines when it comes to keyword rankings and that is that it can be very hard to manually track them. Luckily there are tools like SEO Elite, which can automatically track all the relevant details relating to any given search term. This way you can monitor your progress and see exactly how effective your campaigns are helping you reach your goal. You can also track your competitors’ for best results. This makes it easier to understand what is working for your business and which areas you need to concentrate on to increase your organic search rankings.